NPD announces that Android surpassed iOS in contradiction with the carriers’ reports

NPD SmartPhone Market Share 2012

According to a report released on the 2nd of May by the NPD, it appeared that Android managed to overtake iOS in smartphone sales in Q1 2012, with Android covering 61% of the sales, while iOS being present on just 29% of the smartphones sold in the first quarter.

According to NPD, Apple had a 29% market share, Samsung 24%, HTC 15%, Motorola 10%, LG 7% and RIM 5%, while the rest only sold 10% of the smartphones.

But the carriers reported totally different numbers, so the latest news based on NPD’s reports might actually be wrong. AT&T, Verizon and Sprint, who account for about 80% of the market, reported an iOS market share of 78%, 51%, and 60%, respectively. There were 4.3 million iPhones sold by AT&T, 3.2 million by Verizon and 1.5 million by Sprint in the first quarter of this year.

So relying on the top 3 US carriers, we can call a 63% market share for the iOS, with 14.3 million Apple devices sold in the first quarter just by them, which doesn’t offer much trust to NPD’s report.

The NPD executive director, Ross Rubin, clarified that their report is based after a survey on 12,811 customers and include both new and used devices and stated that pre-paid phones might have made the big difference.

This wouldn’t be the first time when we get wrong reports, but we still can’t be 100% sure if they are wrong or not, though facts suggest they are. Having a 63% market share on the top 3 carriers that cover about 80% of the customers is a pretty clear fact that Apple is preferred over Android. And the difference between market shares is really high, considering the remaining 37% of the market is not covered just by Android, but by all the other mobile operating systems, including the Windows Phone, Blackberry OS, Bada and others.

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