NPD Group’s latest study revealed that Android is dominating the US smartphone market in the first quarter of 2012, now running on 61% of the smartphones activated in America. Towards the end of 2011, Android’s market share dropped to 49% because of the large number of customers that purchased Apple’s newly released iPhone 4S.
Now, the supremacy of Google’s mobile platform is obvious, as Android bit 61% of the smartphone market share pie, while Apple’s iOS dropped from 49% in Q4 2011 to only 29% in Q1 2012. Of course the figures may vary depending on the firm conducting the study, NPD Group’s chart indicates what most analysts have forecasts.
Samsung announced they already sold 5 million Galaxy Note units and I am pretty sure that Galaxy S2 is still selling well and its role in Android’s market share growth is incontestable. There are a lot of phone makers, like LG, Motorola and HTC that helped Android OS grow on the US market and now that the amazing Samsung Galaxy S3 was officially launched iOS’ share will surely drop over the next quarter.
With rumors pointing that Google is preparing a new dev phone and Apple launching their iPhone 5 in October, I am sure there will be a lot of market share fluctuations all over the world.
Returning to NPD Group’s study, it was conducted on a relatively small number of individuals living in US, thus its accuracy is somewhat questionable, but once more I come to add that my opinion is that is pretty close to what really happens there.
We are talking here about iOS’ market share in their home country, so I am guessing that there are countries where Android outsold Apple by a bigger margin. So will iPhone 5 and iOS 6.0 will be able to help Apple return up top? Or maybe Google will manage to “steal” our interests and wallets next month at Google I/O 2012, where the brand new Android 5.0 Jelly Bean will be announced?